DRAFT - When Your House Didn't Sell: Steps to Turn Things Around

by Ariel Dorrance

What To Do When Your House Didn’t Sell

Experiencing the frustration and disappointment of a house that didn't sell is something no homeowner wants to face. You might be left wondering what went wrong and what steps to take next. As someone who specializes in turning these situations around, I’m here to help you get your home sold quickly, efficiently, and for the best possible price.

My Home Didn't Sell! Now What?

Reevaluate Your Pricing Strategy

One of the most common reasons a house doesn’t sell is incorrect pricing. Setting the right price from the beginning is crucial. Overpricing can scare away potential buyers, while underpricing can leave money on the table.

According to Rocket Mortgage:

“Buyer interest in your home is highest when it first comes on the market. That’s why it’s so important to start with the right price on day one. . . If you overprice your house, buyers may just raise an eyebrow and move on to the next listing without even coming for a showing. . . It can be easy to think your home is worth more but try not to let sentimental value color your judgment. Your home’s true value is whatever a buyer is willing to pay for it.”

Working with a knowledgeable real estate agent can help you set a competitive and attractive price that reflects the current market conditions.

Ensure Accessibility for Potential Buyers

Another key factor is how accessible your home was for showings. Limiting the days and times for potential buyers to tour your home can significantly reduce your chances of selling. Flexibility is important. ShowingTime advises:

“. . . do your best to be as flexible as possible when granting access to your house for showings.”

Making your home available for more showings increases exposure and the likelihood of receiving offers.

Optimize Your Home’s Presentation

The presentation of your home can make a significant difference. Evaluate your home from a buyer's perspective. Are there any repairs needed? Even minor issues can deter buyers. Simple updates such as fresh paint, decluttering, and enhancing curb appeal can make a substantial impact. Consider professional staging to highlight your home's best features and make it more appealing to potential buyers.

Be Open to Negotiation

If you received offers but were unwilling to negotiate, this could have been a barrier to selling. While aiming for the highest price is understandable, being realistic and flexible is essential. The market conditions and buyers' financial constraints must be taken into account. Ramsey Solutions suggests:

“If you don’t have the money or time to fix home issues, consider offering some other form of incentive to buyers. . . An experienced real estate agent can help you arrange a deal where you and your buyer both come out on top.”

Communicate with Your Agent

If your previous agent didn’t meet your expectations, it might be time to consult with a new one. An experienced agent will listen to your concerns, provide valuable insights, and develop a tailored strategy to relist and sell your home. According to Better Homes & Gardens:

“If you’re frustrated with the timeline of your sale, chat with your real estate agent. Agents want what is best for you and the sale of your home, and having open communication about any frustrations will be key.”

A skilled agent can guide you through the process, from pricing and staging to negotiating and closing the deal.

Bottom Line

Having your listing expire without a sale can be disheartening, but it’s not the end of the road. By reassessing your approach, making necessary adjustments, and partnering with a dedicated real estate professional, you can turn things around.

If you’re ready for a fresh perspective and a strategic plan to get your home sold, let’s connect. My team and I are here to help you achieve your goals and move forward with confidence.

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Ariel Dorrance

REALTOR, RENE

+1(720) 900-5151

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